![]() ![]() There are a few indicators with help of which it is simpler to follow what is going on with the organization itself. With help of such matrix, it is easier to track the current profitability of the organization, including its cashflows which become simpler to manage. ![]() The growth–share matrix offers a so called "map" of some organization's product or service representing both the strengths and the weaknesses of the product as well as the organization itself. Using growth–share matrix helps any company to allocate the existing resources and so it can be used as one of the analytical tools widely used in product management, brand marketing, portfolio analysis and strategic management. This matrix is simply a chart which was created in 1970 by Bruce Henderson especially for the Boston Consulting Group in order to help the corporations to conduct the analysis of all their business units, e.g. The growth–share matrix is also known to be called the “product portfolio matrix”, “BCG matrix” or “Boston Consulting Group analysis”, “Boston Box”, “Boston matrix”, or simply a “portfolio diagram”.
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